Running an a/b testing program is tricky. Whether your goal is to boost website conversion, reduce cart abandonment rate…
4.2
48 reviews
Type
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 67Affiliate Marketing Software 78Attribution Software 43B2B Services Review Platforms 20Content Marketing Software 209Conversational Marketing Software 43Conversion Rate Optimization Software 183Customer Data Platforms (CDP) 91Customer Journey Analytics Software 51Demand Generation Software 713Digital Analytics Software 115Digital Signage Software 199Direct Mail Automation Software 36Email Deliverability Software 47Email Marketing Software 277Email Signature Software 36Email Template Builder Software 25Email Verification Software 73Event Management Software 686Gamification Software 23Inbound Call Tracking Software 76Local Marketing Software 78Location-Based Marketing Software 24Marketing Analytics Software 117Marketing Automation Software 190Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 165Other Marketing Software 394Personalization Engines 23Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 155Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 26SEO Software 274SMS Marketing Software 161Social Media Marketing Software 619Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 64User Research Software 56Webinar Software 42
Web insights is the global leader in website visitor automation, helping B2B enterprise organizations capitalize on engaged…
4.2
8 reviews
Websays has the science to understand what the entire web says. If you represent a company, a brand, a product, a store, a hotel…
4.2
13 reviews
Subscription
Whoisvisiting.com is a simple and effective way to find which companies are visiting your website but not contacting you. Our…
4.2
3 reviews
Most marketing attribution tools tell you which clicks converted. Wicked reports tells you where your new customers actually came…
4.2
27 reviews
Choose between four different shortcodes to show the store locator, a simple store map, the address details or the opening hours.
4.2
5 reviews
We’re transforming ecommerce teams into AI experts. Our mission is to empower ecommerce teams to rapidly, deploy and implement AI…
4.2
Send mass emails with gmail. Increase your chances of reaching the primary inbox. Track results in real-time directly from Google…
4.2
74 reviews
Freemium
We believe in the unlimited potential of human creativity. In fact, it’s why we come to work every day - to create a powerful…
4.2
13 reviews
Zuant is a mobile lead capture app available on iOS and Android devices. It's an elegant and responsive app that can run…
4.2
3 reviews
Act-on software provides the innovative marketing automation platform for marketers who think big and act boldly. As the last…
4.1
971 reviews
Agillic a/s (nasdaq first north growth market denmark: agilc) is a danish software company within marketing technology (martech)…
4.1
6 reviews
Seamlessly connect your digital marketing spend to your enrollment outcomes and visualize the whole student journey so you can…
4.1
4 reviews
The social media platform built for agencies, brands and media. Manage agency and media workflow for your social media projects…
4.1
20 reviews
Owned by awin, shareasale's affiliate marketing platform empowers advertisers and publishers of all sizes to grow their business…
4.1
70 reviews
Does your organization offer or use virtual services? Are you looking for a platform that can offer anything from a 60 minute diy…
4.1
4 reviews
Botgate is a plug & play (no-code), fully customizable, conversational marketing and sales AI bot focused on boosting B2B & B2C…
4.1
4 reviews
The lead scoring tool you always wanted. Build, validate, test, deploy, measure, tweak-all in just a few clicks.
4.1
22 reviews
Brown paper tickets is the socially conscious leader for ticketing and event registration, helping event organizers in 68…
4.1
30 reviews
Business wire, a berkshire hathaway company, has been the global leader in press release distribution and regulatory disclosure…
4.1
183 reviews
Buxton is changing the way organizations compete and grow by providing tools and insights that put customers at the center of…
4.1
4 reviews
Campaigndrive by pica9 is a one-stop-shop local marketing platform that helps distributed brands centralize brand assets and…
4.1
17 reviews
Campaign monitor helps businesses create beautiful, high-performing email campaigns. With powerful automation, segmentation, and…
4.1
680 reviews
Our two powerful B2B lead generation software solutions allow you to aggressively increase the growth of your revenue and leads…
4.1
4 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.