Arrivalist is the leading location intelligence platform in the travel industry. We use mobile location datasets to provide…
Type
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
281 businesses
Audience republic is a marketing platform for events. We work with 500+ venues, promoters, festivals, which feature names like…
Carousel is powerful digital signage software for screens of all sizes, designed to keep your audience informed and safe. Deliver…
Contest factory is a full service digital marketing agency specializing in contests, instant win games and sweepstakes campaigns…
You’re a different contractor. As a relationship-centric business leader, you care about customers and want to grow your business…
Eltropy empowers 700+ credit unions and community banks with cutting-edge solutions that ensure their communities have access to…
Discover frameable events - the all in one virtual event platform
Great question is the all-in-one UX research platform trusted by customer-centric teams at amazon, servicenow, asana, gusto…
Localclarity is a SaaS platform built for enterprise brands that need to manage and improve their presence across Google, apple…
Text "talk" to (917)451-5515
Pebblepost is a commerce marketing platform that turns collaborative first-party data from hundreds of leading brands into…
Perenso is a leading B2B sales execution platform that helps businesses sell better - anything, anytime, anywhere. Perenso’s…
Plusthis is the leader in add-ons and strategies for small business marketing automation systems like infusionsoft, drip, and…
Axia public relations helps companies build visibility and strengthen reputation for both the organization and its leaders…
Since 2009 textmunication has been building an interactive messaging experience that uses the sms and mms infrastructure. It's…
Thanx is the leading loyalty and guest engagement platform built for restaurants. We help restaurant brands drive profitable…
Upshot.AI is a revolutionary customer engagement platform used by fortune 1000 companies such as amway, itc, cbs, uhg, and tenet…
Insurance... Sounds slow, old-fashioned, and unexciting. Exactly. Insurance is broken, and it's failing fast-moving startups and…
Aitrillion is a sales and marketing automation platform built to grow e-commerce via powerful modules to maximize customer…
Clearscope helps brands get discovered on Google, ChatGPT, and whatever's next
Grata is the leading AI-native market intelligence platform purpose-built for m&a. Now part of datasite, we bring proprietary…
Measured is the AI-powered marketing effectiveness platform trusted by enterprise brands. Since 2017, leading marketers have used…
Qualified, alongside Salesforce, is helping usher B2B marketers into the era of agentic marketing with piper the AI SDR agent…
Big data, deep learning, and machine learning scare and intimidate people-particularly business leaders who don’t have a…
Showing 24 of 281 — 257 more to see.
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.