Type

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

2,218 businesses

Account-Based Marketing Software 68Affiliate Marketing Software 78Attribution Software 43B2B Services Review Platforms 20Content Marketing Software 209Conversational Marketing Software 43Conversion Rate Optimization Software 183Customer Data Platforms (CDP) 91Customer Journey Analytics Software 51Demand Generation Software 713Digital Analytics Software 115Digital Signage Software 199Direct Mail Automation Software 36Email Deliverability Software 47Email Marketing Software 277Email Signature Software 36Email Template Builder Software 25Email Verification Software 73Event Management Software 686Gamification Software 23Inbound Call Tracking Software 76Local Marketing Software 78Location-Based Marketing Software 24Marketing Analytics Software 117Marketing Automation Software 190Marketing Resource Management Software 25Market Intelligence Software 43Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 165Other Marketing Software 394Personalization Engines 23Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 155Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 26SEO Software 274SMS Marketing Software 161Social Media Marketing Software 619Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 64User Research Software 56Webinar Software 42

Woobox

Vancouver, Washington, United States

For businesses looking to engage and convert their customers online woobox provides the most feature rich applications available…

3.9 31 reviews

24-7 Press

Seattle, Washington, United States

Launched in 2004, 24-7 press release newswire changed the landscape of the press release distribution industry by offering…

3.8 33 reviews

ABNewswire

Largo, Maryland, United States

Ab newswire offers you a guaranteed minimum coverage across 150 specifically targeted news sites that are relevant to your niche…

3.8 4 reviews

AddThis

Reston, Virginia, United States

Addthis is the leading provider of behavioral audience data and website marketing tools. We help brands build more authentic…

3.8 17 reviews

Airship

San Francisco, California, United States

Airship is the only mobile-first customer experience platform that empowers brands to build unified cross-channel experiences and…

3.8 32 reviews

Alliant

Brewster, New York, United States

Alliant is the people-based data partner that helps marketers understand not only what consumers do, but why they do it. By…

3.8

Alterian Customer Experience Platform

Denver, Colorado, United States

Pioneering journey intelligence Journey insight is the only platform that combines one of the world’s largest customer behavior…

3.8 8 reviews

Aprimo

Chicago, Illinois, United States

Aprimo's agentic content operations platform enables organizations to govern, automate, and scale content across the AI-powered…

3.8 45 reviews

BrandBacker

Kings, New York, United States

Brandbacker is the fastest growing influencer content marketing network online. We help brands connect with over 30,000…

3.8 3 reviews

Brandreward.com

Austin, Texas, United States

Brandreward is a boutique platform solutions company that offers a variety of proprietary affiliate marketing traffic solutions &…

3.8 2 reviews

BrightSign

San Jose, California, United States

Brightsign llc, the global market leader in digital signage media players, is headquartered in San Jose, California, with offices…

3.8 5 reviews

CJ Affiliate

Santa Barbara, California, United States

From pioneering affiliate marketing to powering the future of connected commerce, cj has been the trusted leader in…

3.8 12 reviews

ClickDimensions

Atlanta, Georgia, United States

Click is the only complete marketing technology solution that is natively integrated with Microsoft dynamics CRM. Our top-rated…

3.8 212 reviews

Critical Impact

Woodbury, New York, United States

Critical impact’s cutting edge technology and marketing expertise simplify the marketer’s quest for effective email marketing. We…

3.8 7 reviews

easywebinar

Las Vegas, Nevada, United States

Transform your online business with easywebinar as its cornerstone. Easywebinar is an innovative webinar software designed to…

3.8 24 reviews

Eventbee

San Francisco, California, United States

Eventbee provides easy to use online ticketing and event registration software. Trusted by over 100,000+ event managers…

3.8 9 reviews

Find Email Address

Fremont, California, United States

Findemailaddress - email finder; is the brainchild of different committed, realistic, and aspirant individuals who wish to secure…

3.8 2 reviews

GA Connector

Dover, Delaware, United States

Ga connector helps companies see which marketing efforts actually drive revenue by syncing CRM data with Google analytics…

3.8 2 reviews

GigaOM

Santa Barbara, California, United States

Gigaom helps today's business person make sense of the enormous technological changes that are sweeping our world. We do this…

3.8 10 reviews

insightXM

Portland, Oregon, United States

Insightxm is a business intelligence platform that provides teams with on-demand data science solutions. We deliver powerful…

3.8 4 reviews

Invite Video

Burlington, Vermont, United States

Widewail helps businesses of all shapes and sizes manage their online reputation. Through its full suite of powerful review…

3.8 3 reviews

Marseli

Collegeville, Pennsylvania, United States

Nail your next forecast faster than finishing your first cup of coffeemarseli is the only pipeline and quota management sales…

3.8 2 reviews

Mindswarms

San Francisco, California, United States

Mindswarms is the fastest way to get consumer insights that help the world's leading brands innovate. From end-to-end fully…

3.8 2 reviews

OutboundEngine

Seattle, Washington, United States

We believe every business deserves great marketing. Outboundengine helps businesses grow by making online marketing simple and…

3.8 150 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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