At strata, we provide smart marketing solutions, with a genuine human touch. Whether you want to acquire customers, overcome…
4.0
Type
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 68Affiliate Marketing Software 78Attribution Software 43B2B Services Review Platforms 20Content Marketing Software 209Conversational Marketing Software 43Conversion Rate Optimization Software 183Customer Data Platforms (CDP) 91Customer Journey Analytics Software 51Demand Generation Software 713Digital Analytics Software 115Digital Signage Software 199Direct Mail Automation Software 36Email Deliverability Software 47Email Marketing Software 277Email Signature Software 36Email Template Builder Software 25Email Verification Software 73Event Management Software 686Gamification Software 23Inbound Call Tracking Software 76Local Marketing Software 78Location-Based Marketing Software 24Marketing Analytics Software 117Marketing Automation Software 190Marketing Resource Management Software 25Market Intelligence Software 43Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 165Other Marketing Software 394Personalization Engines 23Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 155Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 26SEO Software 274SMS Marketing Software 161Social Media Marketing Software 619Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 64User Research Software 56Webinar Software 42
Acquired by yum! Brands Kvantum inc. Develops, deploys and commercializes mathematics and artificial intelligence based products…
4.0
1 reviews
Instagram growth & lead generation - our team takes a very hands on approach to building your brand on Instagram. Want to make…
4.0
3 reviews
Mediafunnel is the enterprise social media management system that lets multiple users manage content on multiple Facebook and…
4.0
1 reviews
Getting together with real people in real life makes powerful things happen. Side hustles become careers, ideas become movements…
4.0
59 reviews
Build a store locator, product finder, partner or dealer locator, where-to-buy feature, agent, hospital or physician finder in…
4.0
1 reviews
Mix is a new personalized discovery platform that unlocks more of the internet you care about.
4.0
1 reviews
Motiva powers a new kind of customer-centric engagement for modern marketers everywhere. We use AI to generate content and create…
4.0
1 reviews
Mozeo has been a leading authority for over a decade, helping thousands of customers create and execute a text messaging plan…
4.0
8 reviews
Newsbox is a next-generation multi-sided news platform, offering tools for PR professionals, investors, researchers, marketers…
4.0
24 reviews
Newswirejet is a leading press release distribution company help small businesses and corporate organization relate with the…
4.0
6 reviews
Socialware was acquired by proofpoint. View the press release: https://www.proofpoint.com/us/proofpoint-acquires-socialware. To…
4.0
1 reviews
Engaging with your clients, customers, and prospects takes a multipronged strategic approach. Nextpage is a total marketing…
4.0
4.0
1 reviews
Online rewards is a technology and marketing services agency that builds private label incentive and loyalty programs for…
4.0
1 reviews
Omnistar affiliate software is the leader in providing affiliate software to thousands of companies world-wide. The software is…
4.0
1 reviews
Effortless client reporting for marketing agencies - connect to 50+ data sources, automate reports, and leverage oviond AI to…
4.0
8 reviews
Perfectpost - social commerce: optimized. Perfectpost is a social media optimization platform for e-commerce marketers to…
4.0
2 reviews
Perfectpost - social commerce: optimized. Perfectpost is a social media optimization platform for e-commerce marketers to…
4.0
2 reviews
The quicker your customers design, the faster they checkout. The more sales you make with our simple and intuitive web to print…
4.0
1 reviews
Printeron is true cloud printing™ for desktop and mobile -in any cloud. Now owned and managed by eprintit.com since acquisition…
4.0
2 reviews
Today, printnow offers the most flexible online editing technology for customizing print products via the internet. It automates…
4.0
1 reviews
Asset, tax & property management
4.0
15 reviews
Promoboxx is a software platform with supporting services for brands to engage their independent retailers with brand-compliant…
4.0
10 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.