Category

Demand Generation Software

Software for turning website traffic and contact lists into identifiable leads, and for keeping existing customers buying and referring others.

282 businesses

iCapture

Boise, Idaho, United States

Join #cventnation! Www.cvent.com/careers What we do: cvent is a global market-leading meetings, events, & hospitality technology…

Unrated

IM Loyalty

Hvidovre, Capital Region, Denmark

Vi hjælper med målrettet kommunikation, der skaber leads, salg og kundeloyalitet. Intermail har mere end 100 års historie…

Unrated

INFO DEPOTS

York, New York, United States

Infodepots caters to a diverse clientele, including everyone; from small businesses to large corporations, spanning multiple…

Unrated

InfoXite

Sharjah Emirate, United Arab Emirates

You work with a team of experienced freelancers focused on helping you generate qualified B2B leads through accurate, targeted…

Unrated

Infynd

Bracknell, United Kingdom

🚀 supercharge your success with infynd! 🚀 Unlock the ultimate B2B data solution for sales, marketing, and recruitment in the…

Unrated

We're hiring: https://angel.co/company/inguro 1. Traction: we raised €345k from 14 angels, generated €15k in poc revenue, have a…

Unrated

Intellicomp CI

St. Paul, Minnesota, United States

Dws associates was founded in 1982. Our team has more than 200 years of combined hands-on sales, marketing, applications…

Unrated

IP Decisioning data

Washington, Dc

When decisions need to be made within milliseconds to deliver contextualized digital content, block access to a site, commerce…

Unrated

Izicap

Paris, Île-De-France, France

Izicap provides local businesses with an innovative card-linked CRM & loyalty platform that transforms payment terminals into a…

Unrated

Jifflenow

Roseville, California, United States

Join #cventnation! Www.cvent.com/careers What we do: cvent is a global market-leading meetings, events, & hospitality technology…

Unrated

Konecta

Adelaide, South Australia, Australia

All-in-one system to launch and manage scalable cold email campaigns quickly and easily, without any email accounts or prospect…

Unrated

LeadBI

Lanciano, Abruzzi, Italy

Leadbi is a marketing automation software application that uncovers information about your website visitors and turns them into…

Unrated

Leadbook Platform

San Francisco, California, United States

Leadbook is a lead generation platform with 200 million verified contacts, powered by artificial intelligence. Built to help…

Unrated

Lead champion è uninnovativa piattaforma di lead generation che ti consente di trovare nuovi clienti B2B e acquisire lead di…

Unrated

LeadEnrich

Pune, Maharashtra, India

Formed by B2B marketing experts with extensive experience in the field of demand generation, leadenrich is a full service…

Unrated

Lead iD

Newport, California, United States

Lead id is a mobile focused network with o&o applications, an affiliate network and programmatic exchange. We supply the largest…

Unrated

LeadLab

Stuttgart, Baden-Württemberg, Germany

Ihre website liefert heiße leads mit leadlab! Unsere B2B-software leadlab liefert ihnen hochrelevante informationen über die…

Unrated

LeadPro CRM

Laguna Niguel, California, United States

Ingenious CRM insight. Involved partner. With over 15years CRM experience as developers and implementation specialists, we are on…

Unrated

Leadspot is a prospects finder and leads generation service for web agencies, analyze and get relevant insights about local…

Unrated

Lead Talks

Norcross, Georgia, United States

Leadtalks closes the gap between events & companies by automating many of the tradeshow activities like lead capture, lead…

Unrated

LeadTree

Atkinson, North Carolina, United States

The lead tree, llc has been in business since 2003 and has quickly become the industries leading lead generation company. We…

Unrated

LeadWare

Linden, New Jersey, United States

Capture technologies operates as a bolt on execution and intelligence partner to enterprise leadership teams. We help…

Unrated

LetGamify

New Delhi, India

At letx, we help businesses & marketers weave the new age digital experience within their websites that helps them grow & drive…

Unrated

LoneScale

New York, New York, United States

Your CRM is lying to you. B2B contact data decays 25-35% a year. In tech, it's worse. Champions change jobs and you miss them…

Unrated
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The businesses in this category do two related jobs: they turn anonymous interest into named leads, and they turn one-off buyers into repeat customers. That means unmasking the companies and people visiting your website, capturing details through forms and chat, enriching and scoring that data so sales knows who's worth calling, and finding new prospects to add to the list in the first place. On the retention side, it means running the points, tiers, referral and advocacy programmes that get existing customers to buy again and bring others with them. When it works, marketing stops guessing at demand and starts handing sales a ranked list of accounts actually showing buying signals, and revenue stops depending entirely on new logo acquisition.

People go looking for this when the top of the funnel isn't converting into anything usable. Traffic is up but form fills aren't, or forms fill but the data is junk. Sales complains they get no context on inbound leads, or that the CRM is full of contacts nobody can prioritise. Outbound teams are working stale or incomplete prospect lists. On the customer side, buyers purchase once and never come back, referrals happen by accident rather than by design, and nobody has a system for turning happy customers or engaged staff into a source of new business. The common thread is a gap between activity (traffic, spend, a customer base) and identifiable, actionable demand.

The tools differ mainly in where in that chain they sit and how they get their data. Visitor identification relies on IP-to-company matching or device/cookie-based person-level tracking, so accuracy and legal exposure (especially under GDPR for individual identification) vary a lot between vendors. Lead capture and intelligence tools live and die by how well they integrate with your CRM and enrichment sources, and how much manual cleanup they leave you with. Lead mining tools automate outbound prospecting and list-building, which raises questions about data sourcing and compliance with platforms like LinkedIn. Loyalty and advocacy platforms split along B2C points-and-rewards versus B2B referral-and-advocacy lines, and differ in redemption logistics, program flexibility and reporting depth. When comparing providers, weigh identification accuracy against privacy risk, depth of native integration against flexibility, and whether pricing scales with contacts, visitors or active customers in a way that matches how you'll actually use it.

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