Category

Demand Generation Software

Software for turning website traffic and contact lists into identifiable leads, and for keeping existing customers buying and referring others.

282 businesses

CEO Email List

Plano, Texas, United States

Thomson data is a digital marketing solution provider that specializes in data driven marketing. We provide highly responsive…

Unrated

C-Level Connections

Austin, Texas, United States

C-level connections provides professional B2B metrics-driven lead generation, appointment setting, and sales pipeline analysis…

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ClientCircle

Des Moines, Iowa, United States

At clientcircle, we build software that helps you grow your agency. Our tools integrate seamlessly into your existing management…

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Conversix

Cardiff, Wales, United Kingdom

Welcome to conversix, your go-to b6b lead generation sidekick! We're all about fuelling your sales outreach with hyper…

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Crossgraph

Harkema-Opeinde, Friesland, Netherlands

Bolzter might be the new kid on the social media marketing block, but the toys we brought with us can’t be beat. Our lead…

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Crowdvu

Alresford, England, United Kingdom

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Dashible

New York, New York, United States

Find new customers and keep them coming back with dashible

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Datajar

Bhavani, Tamil Nadu, India

Vooggy technologies is an India based fast-growing software company that makes globally admired technology products like datajar…

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DemandVue

Jupiter, Florida, United States

Demandvue is a demand generation analytics tool that helps SaaS companies plan, visualize, benchmark and optimize their demand…

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Duel Software

London, England, United Kingdom

The duel brand advocacy platform enables brands to mobilize and manage entire communities of social affiliates, content creators…

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Eagle Eye AIR

London, England, United Kingdom

Eagle eye is on a mission to power the personalized marketing revolution globally. Our AI-powered platform combines loyalty and…

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EchoQuote

Frederick, Maryland, United States

Pay for performance B2B lead generation services to help marketers and sales teams find serious prospects by converting more web…

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Ekoma

San Diego, California, United States

### just a few numbers Repeat customers refer 50% more people and referred customers are 4 times more likely to now place an…

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By utilizing enecto web lead, enecto’s clients are able to connect with their prospective customers via digital communication at…

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Engagelyee

Gurgaon, Haryana, India

We believe in helping brands achieve more by enabling social conversations with employees. This helps brands deliver increased…

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eWORDofMOUTH

Rancho Mirage

Ewordofmouth is the leading customer rewards & text marketing system for chains. Fully integrated to online ordering, mobile, and…

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Fiind Smart Signals

Redmond, Washington, United States

Fiind helps businesses find their customers efficiently using machine learning - by enabling marketers and sellers tune into…

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financeAds

Berlin, Berlin, Germany

financeads international is a performance marketing agency with a focus on the financial sector. We help financial service providers…

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Flocktory

Jakarta, Indonesia

Flocktory is a lead generation, monetization, and personalization platform with in-house development. Our products help users…

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Genius referrals automates your referral processes, creates brand advocates, and helps you grow your business with less time…

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GTRsuite

Chambéry, Auvergne-Rhône-Alpes, France

Gtrsuite is an innovative organic drive-to-store platform for dealer networks. Generate high intention leads for your dealers…

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Hashtag Loyalty

Mumbai, Maharashtra, India

India’s most widely used customer engagement platform for hospitality and retail businesses. Hashtag loyalty enables businesses…

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Horizon PlusPoint

Ipswich, England, United Kingdom

Htk is a leading cloud-based (SaaS) software-as-a-service provider, offering innovative data insights, machine learning and…

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Hypergen

Dover, Delaware, United States

Heyo it's hypergen 👋 Your sales results depend on your systems - we build the ones that drive revenue. We specialize in cold…

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The businesses in this category do two related jobs: they turn anonymous interest into named leads, and they turn one-off buyers into repeat customers. That means unmasking the companies and people visiting your website, capturing details through forms and chat, enriching and scoring that data so sales knows who's worth calling, and finding new prospects to add to the list in the first place. On the retention side, it means running the points, tiers, referral and advocacy programmes that get existing customers to buy again and bring others with them. When it works, marketing stops guessing at demand and starts handing sales a ranked list of accounts actually showing buying signals, and revenue stops depending entirely on new logo acquisition.

People go looking for this when the top of the funnel isn't converting into anything usable. Traffic is up but form fills aren't, or forms fill but the data is junk. Sales complains they get no context on inbound leads, or that the CRM is full of contacts nobody can prioritise. Outbound teams are working stale or incomplete prospect lists. On the customer side, buyers purchase once and never come back, referrals happen by accident rather than by design, and nobody has a system for turning happy customers or engaged staff into a source of new business. The common thread is a gap between activity (traffic, spend, a customer base) and identifiable, actionable demand.

The tools differ mainly in where in that chain they sit and how they get their data. Visitor identification relies on IP-to-company matching or device/cookie-based person-level tracking, so accuracy and legal exposure (especially under GDPR for individual identification) vary a lot between vendors. Lead capture and intelligence tools live and die by how well they integrate with your CRM and enrichment sources, and how much manual cleanup they leave you with. Lead mining tools automate outbound prospecting and list-building, which raises questions about data sourcing and compliance with platforms like LinkedIn. Loyalty and advocacy platforms split along B2C points-and-rewards versus B2B referral-and-advocacy lines, and differ in redemption logistics, program flexibility and reporting depth. When comparing providers, weigh identification accuracy against privacy risk, depth of native integration against flexibility, and whether pricing scales with contacts, visitors or active customers in a way that matches how you'll actually use it.

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