Category

Demand Generation Software

Software for turning website traffic and contact lists into identifiable leads, and for keeping existing customers buying and referring others.

762 businesses

Infogamy

Tel Aviv, Israel

Infogamy is an early analytics lead management solution that enables the discovery of deeper insights, make predictions, and…

Unrated

Inforama

Dublin

Inforama is a collaborative cloud based data capture and document production platform. Our web form technology enables…

Unrated

InfoXite

Sharjah Emirate, United Arab Emirates

You work with a team of experienced freelancers focused on helping you generate qualified B2B leads through accurate, targeted…

Unrated

Infynd

Bracknell, United Kingdom

🚀 supercharge your success with infynd! 🚀 Unlock the ultimate B2B data solution for sales, marketing, and recruitment in the…

Unrated

We're hiring: https://angel.co/company/inguro 1. Traction: we raised €345k from 14 angels, generated €15k in poc revenue, have a…

Unrated

Innguma

Elgóibar, Basque Country, Spain

Competitive intelligence and technology watch software.

Unrated

Insiteful

Phoenix

No more missed opportunities.™ all-in-1 form abandonment software: capture partial entries & recover missed leads. Unveil the…

Unrated

Instant Leads Generator

Dublin, Ireland

Finding a suitable leads distribution software can be difficult. There are so many systems to choose from and they all appear…

Unrated

Intellicomp CI

St. Paul, Minnesota, United States

Dws associates was founded in 1982. Our team has more than 200 years of combined hands-on sales, marketing, applications…

Unrated

Intouch.com

Dublin

World's no.1 retail media solution provider. Intouch.com is a two-sided media network in which physical retailers enrol their…

Unrated

Intraleads is the leading prospecting and lead generation software platform used by businesses looking to get validated…

Unrated

IP Decisioning data

Washington, Dc

When decisions need to be made within milliseconds to deliver contextualized digital content, block access to a site, commerce…

Unrated

iVend Loyalty

New York, New York, United States

Ivend retail by citixsys delivers enterprise retail management solutions on cloud. Our SaaS platform empowers retailers to…

Unrated

IVR Guru Lead Management

Ghaziabad, Uttar Pradesh, India

Ivr guru hosted ivr services, you can ensure customers are directed to the right place quickly and without frustration, whether…

Unrated

Izicap

Paris, Île-De-France, France

Izicap provides local businesses with an innovative card-linked CRM & loyalty platform that transforms payment terminals into a…

Unrated

Jifflenow

Roseville, California, United States

Join #cventnation! Www.cvent.com/careers What we do: cvent is a global market-leading meetings, events, & hospitality technology…

Unrated

Jornaya Intelligence is an open technology platform tracking the origin and history of every lead event that utilizes the LeadiD…

Unrated

Joyn

Limbourg, Vlaanderen, Belgium

Due to international digitalization, retailers of consumer goods and services have to find creative ways to increase customer…

Unrated

June.so is the next-gen product analytics tool for B2B SaaS. It does everything from enrichment, to account-level analytics and…

Unrated

Kard

New York

Kard’s commerce media network uses first-party transaction data from tens of millions of real cardholders to power…

Unrated

Konecta

Adelaide, South Australia, Australia

All-in-one system to launch and manage scalable cold email campaigns quickly and easily, without any email accounts or prospect…

Unrated
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The businesses in this category do two related jobs: they turn anonymous interest into named leads, and they turn one-off buyers into repeat customers. That means unmasking the companies and people visiting your website, capturing details through forms and chat, enriching and scoring that data so sales knows who's worth calling, and finding new prospects to add to the list in the first place. On the retention side, it means running the points, tiers, referral and advocacy programmes that get existing customers to buy again and bring others with them. When it works, marketing stops guessing at demand and starts handing sales a ranked list of accounts actually showing buying signals, and revenue stops depending entirely on new logo acquisition.

People go looking for this when the top of the funnel isn't converting into anything usable. Traffic is up but form fills aren't, or forms fill but the data is junk. Sales complains they get no context on inbound leads, or that the CRM is full of contacts nobody can prioritise. Outbound teams are working stale or incomplete prospect lists. On the customer side, buyers purchase once and never come back, referrals happen by accident rather than by design, and nobody has a system for turning happy customers or engaged staff into a source of new business. The common thread is a gap between activity (traffic, spend, a customer base) and identifiable, actionable demand.

The tools differ mainly in where in that chain they sit and how they get their data. Visitor identification relies on IP-to-company matching or device/cookie-based person-level tracking, so accuracy and legal exposure (especially under GDPR for individual identification) vary a lot between vendors. Lead capture and intelligence tools live and die by how well they integrate with your CRM and enrichment sources, and how much manual cleanup they leave you with. Lead mining tools automate outbound prospecting and list-building, which raises questions about data sourcing and compliance with platforms like LinkedIn. Loyalty and advocacy platforms split along B2C points-and-rewards versus B2B referral-and-advocacy lines, and differ in redemption logistics, program flexibility and reporting depth. When comparing providers, weigh identification accuracy against privacy risk, depth of native integration against flexibility, and whether pricing scales with contacts, visitors or active customers in a way that matches how you'll actually use it.

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