Category

Demand Generation Software

Software for turning website traffic and contact lists into identifiable leads, and for keeping existing customers buying and referring others.

762 businesses

Gameball

San Francisco

Gameball - the retention growth engine for B2C. Launch impact-driven loyalty and gamification across all channels (app, web…

Unrated

Genius referrals automates your referral processes, creates brand advocates, and helps you grow your business with less time…

Unrated

GetSales

New York

Getsales.io is a company which provides customers with AI-powered sales engagement platform for outbound marketing.

Unrated Per user

GiftTran Manager

Smyrna, Georgia, United States

Debit design technologies, inc. Has been the leading pioneer and innovator of gift & loyalty card technology for all types of…

Unrated

Givex Loyalty

Toronto, Ontario, Canada

The world is changing. Givex is ready. Since 1999, givex has provided technology solutions that unleash the full potential of…

Unrated

Global Loyalty

London, United Kingdom

The latest thinking in loyalty technology that delivers the most comprehensive range of capabilities to the loyalty sector for…

Unrated

Glue Loyalty

Or Yehuda, Israel

Glue loyalty makes it easy for every local business owner to create a digital branded loyalty club for their business in minutes…

Unrated

GMap Leads Generator

Dhaka, Bangladesh

Automated lead generation is now easier and more effective with leadstal.com Leadstal is a B2B lead generation tool which helps…

Unrated

GRAVTY

Palo Alto, California, United States

Headquartered in Silicon Valley, loyalty juggernaut, inc. (lji) is the next-gen loyalty and customer engagement solutions…

Unrated

GTRsuite

Chambéry, Auvergne-Rhône-Alpes, France

Gtrsuite is an innovative organic drive-to-store platform for dealer networks. Generate high intention leads for your dealers…

Unrated

Hashtag Loyalty

Mumbai, Maharashtra, India

India’s most widely used customer engagement platform for hospitality and retail businesses. Hashtag loyalty enables businesses…

Unrated

HelloLeads

Trichy Tamilnadu, India

Helloleads is a simple CRM designed for small business needs. Helloleads CRM helps you to significantly improve your sales…

Unrated

Horizon PlusPoint

Ipswich, England, United Kingdom

Htk is a leading cloud-based (SaaS) software-as-a-service provider, offering innovative data insights, machine learning and…

Unrated

Hypergen

Dover, Delaware, United States

Heyo it's hypergen 👋 Your sales results depend on your systems - we build the ones that drive revenue. We specialize in cold…

Unrated

iCapture

Boise, Idaho, United States

Join #cventnation! Www.cvent.com/careers What we do: cvent is a global market-leading meetings, events, & hospitality technology…

Unrated

iGainSpark

Camp Pune, Maharashtra, India

We at miraclecartes ( regd. As miracle smart card pvt. Ltd.) are driven by a mission to make loyalty simple, meaningful, and…

Unrated

IM Loyalty

Hvidovre, Capital Region, Denmark

Vi hjælper med målrettet kommunikation, der skaber leads, salg og kundeloyalitet. Intermail har mere end 100 års historie…

Unrated

Inbox gold is a patented B2B prospecting platfrom. Find new companies and close more deals. Join the prospecting revolution today!

Unrated

Incentable

Melbourne, Victoria, Australia

Incentable is the no code platform for B2B rewards.

Unrated

inCust

United Kingdom

Incust binds technology and customer service and lets any business, be it a retailer, entertainment business, or a hotel chain…

Unrated Subscription

INFO DEPOTS

York, New York, United States

Infodepots caters to a diverse clientele, including everyone; from small businesses to large corporations, spanning multiple…

Unrated
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The businesses in this category do two related jobs: they turn anonymous interest into named leads, and they turn one-off buyers into repeat customers. That means unmasking the companies and people visiting your website, capturing details through forms and chat, enriching and scoring that data so sales knows who's worth calling, and finding new prospects to add to the list in the first place. On the retention side, it means running the points, tiers, referral and advocacy programmes that get existing customers to buy again and bring others with them. When it works, marketing stops guessing at demand and starts handing sales a ranked list of accounts actually showing buying signals, and revenue stops depending entirely on new logo acquisition.

People go looking for this when the top of the funnel isn't converting into anything usable. Traffic is up but form fills aren't, or forms fill but the data is junk. Sales complains they get no context on inbound leads, or that the CRM is full of contacts nobody can prioritise. Outbound teams are working stale or incomplete prospect lists. On the customer side, buyers purchase once and never come back, referrals happen by accident rather than by design, and nobody has a system for turning happy customers or engaged staff into a source of new business. The common thread is a gap between activity (traffic, spend, a customer base) and identifiable, actionable demand.

The tools differ mainly in where in that chain they sit and how they get their data. Visitor identification relies on IP-to-company matching or device/cookie-based person-level tracking, so accuracy and legal exposure (especially under GDPR for individual identification) vary a lot between vendors. Lead capture and intelligence tools live and die by how well they integrate with your CRM and enrichment sources, and how much manual cleanup they leave you with. Lead mining tools automate outbound prospecting and list-building, which raises questions about data sourcing and compliance with platforms like LinkedIn. Loyalty and advocacy platforms split along B2C points-and-rewards versus B2B referral-and-advocacy lines, and differ in redemption logistics, program flexibility and reporting depth. When comparing providers, weigh identification accuracy against privacy risk, depth of native integration against flexibility, and whether pricing scales with contacts, visitors or active customers in a way that matches how you'll actually use it.

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