Category

Demand Generation Software

Software for turning website traffic and contact lists into identifiable leads, and for keeping existing customers buying and referring others.

282 businesses

PointsHub

Erlenbach, Kanton Zürich, Switzerland

Loylogic created the rewards marketplace category and today leads it into the AI era. We provide the global rewards marketplace…

Unrated

Popdeem

Leinster, Ireland

Social media and loyalty, combined. Popdeem is a social rewards system that combines social media and loyalty into one powerful…

Unrated

Predictive Response

San Francisco, California, United States

At predictive response, we build powerful Salesforce® integrations that help marketing and sales teams work smarter. For nearly…

Unrated

promotee

Wyoming

The future of B2B growth isn't in a cold inbox-it's in a warm community. But how do you tap into the world's largest community…

Unrated

PropelloCloud

Manchester, England, United Kingdom

Propello is a white label reward based loyalty and engagement platform designed to enhance value proposition, address churn and…

Unrated

Prospect Labs

Vilnius, Vilniaus Apskritis, Lithuania

Prospect labs is a lead generation agency. To learn more visit https://www.prospectlabs.co/done-for-you or get in touch at…

Unrated

Prospectoo

Navi Mumbai, Maharashtra

Prospectoo empowers B2B marketers with accurate and organized data on relevant prospects, including verified contact information…

Unrated

Prospectoo

Navi Mumbai, Maharashtra

Prospectoo empowers B2B marketers with accurate and organized data on relevant prospects, including verified contact information…

Unrated

ProspectVision

Dallas, Texas, United States

Lead liaison is an application development company that designs, develops, and sells cloud-based marketing and sales automation…

Unrated

QuitSnap Blue

Warszawa, Mazovia, Poland

Quitsnap blue is an effect. It's the effect of creators' knowledge, experience and creativity. As all our products and tools…

Unrated

QwikDash

Matthews, North Carolina, United States

Qwikdash is an all-encompassing data capture, survey and contest platform aimed to help companies engage, capture, qualify…

Unrated

ReferralMagic Software

New York, United States

Turn your users and customers into referral magnets. The easiest to integrate referral tracking software for your website.

Unrated

Reloy

Mumbai, Maharashtra, India

To build homes for a billion indians, real estate needs an image makeover. Reloy is championing homeowner centricity by bringing…

Unrated

ResponseiQ

London, England, United Kingdom

Responseiq is the intelligent callback platform that helps your business increase inbound calls and conversions. 97% of consumers…

Unrated Freemium

Rewardster

Sacramento, California, United States

Rewardster provides a convenient and engaging way for your customers to connect and interact with your business, keeping your…

Unrated

RoboRewards

St. Louis, Missouri, United States

Roborewards offers loyalty program solutions custom tailored to each business. Roborewards has multiple reward program solutions…

Unrated

Rocketism

London

Rocketism enables B2B companies to push a button and get a sales pipeline. We drive revenue for our customers by accelerating…

Unrated

SalesCaptain

New York

Salescaptain is a top-ranked outbound and GTM agency helping B2B companies like nestlé, drip, robin AI, and glossgenius scale…

Unrated

Salezeo

Levallois Perret, France

Salezeo reinvents lead generation with big data. By combining Europe's biggest B2B collaborative database with a unique…

Unrated

Smol

Huy, Liege

Smol allows you to add different types of call to actions to shared links. You can share article from any site and drive traffic…

Unrated

Social Spiral

Saskatoon, Canada

Get more loyal customers and get more 5 star reviews easier than ever. Short overview video: http://socialspiral.com/demooverview…

Unrated

SoHalo

Redwood City, California, United States

Sohalo is a powerful, social engagement marketing platform to acquire, engage and convert customers. By motivating, measuring…

Unrated

Sparkage

Boise

Sparkage is a boise-based provider of state-of-the-art customer loyalty & engagement products.

Unrated

Spendgo

San Francisco, California, United States

Spendgo is now a part of olo! To continue receiving updates about our solutions, please follow olo.

Unrated
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The businesses in this category do two related jobs: they turn anonymous interest into named leads, and they turn one-off buyers into repeat customers. That means unmasking the companies and people visiting your website, capturing details through forms and chat, enriching and scoring that data so sales knows who's worth calling, and finding new prospects to add to the list in the first place. On the retention side, it means running the points, tiers, referral and advocacy programmes that get existing customers to buy again and bring others with them. When it works, marketing stops guessing at demand and starts handing sales a ranked list of accounts actually showing buying signals, and revenue stops depending entirely on new logo acquisition.

People go looking for this when the top of the funnel isn't converting into anything usable. Traffic is up but form fills aren't, or forms fill but the data is junk. Sales complains they get no context on inbound leads, or that the CRM is full of contacts nobody can prioritise. Outbound teams are working stale or incomplete prospect lists. On the customer side, buyers purchase once and never come back, referrals happen by accident rather than by design, and nobody has a system for turning happy customers or engaged staff into a source of new business. The common thread is a gap between activity (traffic, spend, a customer base) and identifiable, actionable demand.

The tools differ mainly in where in that chain they sit and how they get their data. Visitor identification relies on IP-to-company matching or device/cookie-based person-level tracking, so accuracy and legal exposure (especially under GDPR for individual identification) vary a lot between vendors. Lead capture and intelligence tools live and die by how well they integrate with your CRM and enrichment sources, and how much manual cleanup they leave you with. Lead mining tools automate outbound prospecting and list-building, which raises questions about data sourcing and compliance with platforms like LinkedIn. Loyalty and advocacy platforms split along B2C points-and-rewards versus B2B referral-and-advocacy lines, and differ in redemption logistics, program flexibility and reporting depth. When comparing providers, weigh identification accuracy against privacy risk, depth of native integration against flexibility, and whether pricing scales with contacts, visitors or active customers in a way that matches how you'll actually use it.

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