Category

Content Marketing Software

Software for producing, distributing, curating and measuring marketing content at scale, for teams that need to publish more, prove what's working, and stop content sitting unseen.

45 businesses

Local Measure

Sydney Streets, New South Wales, Australia

Local measure is now zendesk for contact center! Follow us at @zendesk for the latest on AI-powered voice, boosted agent…

4.3 10 reviews

Shareaholic

Boston, Massachusetts, United States

Shareaholic is the world's leading all-in-one content amplification platform that helps grow your website traffic, engagement…

4.3 14 reviews

ClearVoice

Phoenix, Arizona, United States

Clearvoice takes the hassle out of content production by combining our network of thousands of vetted freelance talent, our…

4.2 23 reviews

ShareThis Share Buttons

Palo Alto, California, United States

Sharethis, a predactiv company has unlocked the power of global digital behavior by synthesizing social share, interest, and…

4.2 19 reviews

WriterAccess

Boston, Massachusetts, United States

At writeraccess we know that you should create content that earns trust and drives sales. The fact is you need a steady stream of…

4.0 40 reviews

XMPie

New York, Israel

Xmpie’s personalization platform has been transforming communications across the globe for over twenty years. We’re helping…

4.0 12 reviews

AddThis

Reston, Virginia, United States

Addthis is the leading provider of behavioral audience data and website marketing tools. We help brands build more authentic…

3.8 17 reviews

Knotch

New York

Knotch enables content-driven brands to measure and improve digital content performance so they can drive better business…

3.8 3 reviews

Percolate by Seismic

New York, New York, United States

Percolate is now part of the seismic enablement cloud. Seismic acquired percolate in 2019. Give them a follow at @seismic for the…

3.7 72 reviews

Ceralytics

Parrish

Ceralytics is a content intelligence platform that uses predictive analytics to determine the topics that engage and drive your…

Unrated

Citia

New York, New York, United States

How new digital gets done Today everyone - from customers to employees - expects relevant, snack-able, delightful content that…

Unrated

CustomerEngagePro

Hyderabad, Telangana, India

Customerengagepro analytics provides an on-premise web analytics solutions that help you to track multiple websites at a go! This…

Unrated

Mobibi

Santa Monica, California, United States

Mobibi is a dynamic solution that develops and distributes engaging and relevant content to build brand awareness, establish…

Unrated

Momently

Vancouver, British Columbia, Canada

Momently offers 3 products: a new campaign reporting platform, a powerful content analytics software, and an AI-driven content…

Unrated

Motio

Plano, Texas, United States

At motio, we help customers succeed in delivering and managing Their business intelligence analytics faster. Our commitment to…

Unrated

NativeAI

San Mateo, California, United States

Nativeai is an audience analytics and content intelligence tool for digital publishers which uses machine learning and deep…

Unrated

Picasso Labs

New York, United Kingdom

Picasso labs helps the world’s leading brands gain real-time insights into imagery and video. Today, brands communicate with…

Unrated

Smartocto

Nijmegen, Gelderland, Netherlands

Hi, we're smartocto! We're basically the smartest editorial analytics system in the world. We are the masters of actionability…

Unrated

Xerolag Platform

Santa Monica, California, United States

Xerolag is an AI content generation app powered by gpt-3, the latest advanced deep learning language model. With xerolag, you can…

Unrated

Zenia.ai

Stockholm, Stockholm, Sweden

Zenia is a team of content marketers using technology to optimize traffic and conversion and build content for all levels in the…

Unrated

The businesses in this category sell tools that sit around the actual writing or filming of content: they help teams build it faster without a designer for every asset, get it in front of people who wouldn't have found it organically, pull in content other people have already made (customers, creators, curators) instead of starting from scratch, and work out afterwards which of it actually did anything. Buy one of these and what changes is usually one of: a marketing team that used to wait on design now assembles branded assets themselves from templates; a piece of content that used to live quietly on a blog now runs as a paid placement across a network of publisher sites; a brand that used to beg customers for photos now has a pipeline of creator content arriving on a schedule; or a content calendar that used to be a spreadsheet now has real numbers attached to every post showing what drove engagement or pipeline.

People end up here because content has outgrown what the team can handle by hand. Common triggers: marketing is publishing constantly but nobody can say which pieces influenced a sale, so budget conversations become guesswork; a small team is expected to produce brand-consistent assets across regions or channels and every request goes through a bottlenecked designer; content gets published but reach is flat because there's no paid or syndicated distribution behind it, just organic hope; or the brand wants more authentic, user-generated material but has no process for sourcing, rights-clearing, or repurposing it. In each case, the volume or complexity of content has passed the point where ad hoc tools and manual effort keep up.

The providers split roughly along the stages of that content life cycle, and that's the first thing to compare on: some are creation tools (template-based design, interactive and long-form formats, digital publications), some are distribution networks (native advertising placements on publisher sites, paid amplification), some specialise in curation and sourcing (finding or commissioning creator and customer content), and some are analytics layers that sit across everything else measuring performance and attribution. Within each, the real trade-offs are: how much creative control you give up for speed in creation tools; reach versus placement quality and cost-per-click in distribution networks; how much sourcing and rights management is handled for you versus left to your team in curation tools; and how deep the attribution goes versus how easy the reporting is to actually use in analytics products. Also worth checking early: whether the tool integrates with the CMS, DAM or ad platforms you already run, and whether pricing scales with usage (content volume, ad spend, seats) in a way that matches how heavily you'll actually use it.

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