Sub-Category

Broker Registries

For teams that need one accurate record of prospects, content, training and activity feeding their sales stack, instead of scattered spreadsheets and half-synced tools.

783 businesses

Buyerlink connects businesses with high-intent consumers through targeted digital marketing solutions. Drive growth with…

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Buyerlink

Walnut Creek, California, United States

Buyerlink is a leading online auction marketplace for performance-based marketing. Conducting millions of auctions monthly…

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Buyerlink connects businesses with high-intent consumers through targeted digital marketing solutions. Drive growth with…

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Go beyond market research. Connect audience insights directly to activation, and grow through better targeting, smarter strategy…

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Captify is the leading Search Intelligence Platform for the open web, connecting real-time searches from over 2 billion devices…

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Car Market Solutions

Naperville, Illinois, United States

Our background is simple: thirty-five years ago, we started as salespeople at car dealerships. Then we advanced to finance…

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Carpe is the AI-native decision platform for insurance. Purpose-built data, models, and workflows that give P&C carriers the…

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Carpe Data

Santa Barbara, California, United States

Using proprietary algorithms and proven AI, carpe data harnesses the power of emerging and alternative data for insurance…

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Cashmere

Culver City, California, United States

Cashmere is the growth intelligence layer for financial services, transforming how institutions discover, engage, and acquire…

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CDK Global

Austin, Texas, United States

Cdk global is a leading provider of retail technology and software as a service (SaaS) solutions that help dealers and auto…

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CHECKPEOPLE

Orlando, Florida, United States

Need to find someone and don't know where to start? We can help! Checkpeople was founded to help you make informed decisions and…

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CHEQ

New York, New York, United States

Cheq is the intelligence standard for the human-AI era. 15,000+ companies, from industry innovators to the fortune 50, trust cheq…

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CityData.AI creates urban digital twins with mobility big data & AI for smarter, sustainable, and resilient cities around the…

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View information about yourself, friends, family, properties and phone numbers that Google can't show you. Start your search with…

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Civis Analytics

Chicago, Illinois, United States

Civis analytics helps organizations use data to gain a competitive advantage in how they identify, attract, and engage their…

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These businesses are hired to build and maintain the record that sales and marketing teams actually work from — who the prospects and accounts are, which content or proposal a rep sent and whether it was opened, what a rep has been trained and certified on, who registered for an event, how someone used the product before renewal came up, and where a lead came from before it hit the CRM. Once one of these is in place, a rep stops hunting for the current deck, marketing can see which accounts are actually engaging rather than guessing, and operations has a single place leads and activity flow through instead of a chain of exports and manual updates.

People start looking for this when the data that should support a deal is scattered across inboxes, ad accounts, spreadsheets, and someone's memory. Reps are sending outdated collateral because nobody owns the content library. Leads generated on a Facebook or LinkedIn campaign sit for days before anyone pushes them into the CRM. An event has three hundred registrants and nobody can say how many became pipeline. A customer churns and it turns out their usage had been dropping for months, but nobody was watching. Sales leadership asks how reps are actually performing against training or messaging, and the honest answer is "we don't really know." The common thread is a gap between where activity happens and where it's recorded.

The providers here split by which record they consider the core one. Some are built around content and proposals — tracking what's sent, opened, and signed. Some are built around people and accounts — enriching contact and firmographic data so targeting is based on something real. Others focus on behaviour — session or product usage data that flags intent or churn risk. And a separate group exists purely to move data between systems, catching leads at the point of capture (ad platform, event, webinar) and routing them before they go stale. When comparing them, look at whether the tool is meant to be the system of record or just a pipe between two others, how deep its native integrations run into your CRM and ad accounts, whether reporting is real-time or batched overnight, and how pricing scales — by seat, by contact volume, or by data volume — since that decides whether it stays affordable as the team or the account list grows.

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