Coull is an advertising technology company that adds value to any video, for advertisers and web publishers. We do this through a…
Category
Advertiser Campaign Management Software
For marketers running paid campaigns across Google, Meta, TikTok, DSPs and other ad channels who need one place to plan, launch, bid and report on spend.
473 businesses
Curate is a global performance-focused advertising technology firm that empowers brands and marketers through transparent…
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Filed is a powerful AI marketing automation solution developed to help improve your Facebook and Instagram campaigns. With filed…
Lively impact is a technology company focusing on providing leading AI and data automation solutions - ranging from programmatic…
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Fuelx is an advertising technology company.
Gadmobe delivers scalable, high-value user growth for mobile apps worldwide. We specialize in performance-driven mobile user…
Geozo - your revenue booster. Native ads - high performing tool to achieve your business goals. The combination of our expertise…
Over the last few years, glispa joined the larger marketgroup company and is currently transitioning to become markettech. This…
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Driving omnichannel success through innovative analytics About us: Introducing growlytics, India's most affordable marketing…
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Showing 360 of 473 — 113 more to see.
These are the tools you hire or license to actually run paid advertising day to day: setting up campaigns on ad networks and exchanges, managing bids and budgets, producing and testing creative, syncing audience segments, and pulling performance data back into a single view. Once in place, someone on a marketing team stops logging into six separate ad platforms and manually adjusting bids in spreadsheets, and starts working from one system that pushes campaigns out to Google, Meta, TikTok, connected TV, programmatic exchanges or app install networks, and pulls results back in a comparable format.
The trigger is usually that ad spend has outgrown what a person can manage by hand. Budgets are split across several channels with different interfaces, naming conventions and reporting definitions, so nobody can say with confidence which channel or creative actually drove a sale. Bid changes happen too late to matter, creative gets stale because producing new variants for every platform and format is slow, and the marketing team spends more time reconciling numbers across dashboards than deciding what to do with them. Agencies feel this acutely when they need to report cleanly across multiple client accounts and channels without manual exports.
Providers here split roughly by how wide versus how deep they go. Channel specialists — for search, social, video, native or mobile — go deep on one advertising surface, with tighter integration into that platform's bidding logic and formats, which suits a business whose spend is concentrated in one place. Cross-channel platforms and DSPs sit above multiple networks, giving unified budget pacing, bidding rules and reporting, at the cost of being a layer removed from each platform's native controls. Creative management tools sit slightly apart, focused on producing and testing ad variants at scale rather than media buying itself. When comparing options, look at which channels and inventory sources they actually connect to, whether pricing is a flat fee or a cut of spend, how much bidding is automated versus adjustable by hand, whether reporting resolves down to a shared attribution model or just repackages each platform's own numbers, and how much support comes with the software versus how much you're expected to run yourself.