We are redesigning how publishers and media are entering the post-pandemic era: optimizing existing processes for collection and…
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Advertiser Campaign Management Software
For marketers running paid campaigns across Google, Meta, TikTok, DSPs and other ad channels who need one place to plan, launch, bid and report on spend.
Creative Management Platforms 47Cross-Channel Advertising Software 33Demand Side Platform (DSP) 68Display Advertising Software 45Mobile Advertising Software 64Native Advertising Software 39Search Advertising Software 34Social Media Advertising Software 80Video Advertising Software 50
Optimatic is the leading video ssp enabling a programmatic, brand safe marketplace. Combining scale with unmatched levels of…
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Version2 is an advertising technology company specializing in programmatic media strategy and algorithmically-driven performance…
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Publisher access and measurement, redefined. Real results across publishers and channels. Amplify campaign impact and maximize…
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Pixability is the leading AI-driven technology & insights provider empowering the world’s largest brands & agencies to maximize…
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Pokkt is a leading mobile video advertising platform in India, south east asia & mena with a strong focus on rewarded video ads…
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As internet marketing maintains its rapid development and growth, our company continues to meet the challenge head-on by…
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Goprimer.com | disruptive companies grow faster with conversion-optimized ad creative and landing page testing with primer. We…
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Rontar is a global performance marketing technology company, mainly specializing in products that help B2B, SaaS, and e-commerce…
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Samba delivers seamless SaaS monetisation for appsdevelopers access the $70bn mobile ad market via samba with a unique suite of…
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Scoota is a creative-first omni-channel programmatic platform. At the heart of the system is a patent-pending delivery technology…
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Mobile advertising platform (korea) - mobile ad server - in-application banner(cpc, cpi, cpa, cpm) - mobile app PR(direct…
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Sightly is the leader in real-time marketing and intelligence, driven by your brand's unique perspectives, positions and values…
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Silverpush is at the forefront of AI-powered video advertising, delivering sophisticated video ad solutions that empower brands…
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Simplaex is the company behind rivr, the world’s most advanced programmatic auction intelligence technology. Rivr’s AI-powered…
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We infuse creativity and emerging ad tech into immersive, consumer-friendly mobile rich advertising experiences. Providing our…
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No one knows how to drive growth and business performance through tv advertising better than simulmedia, a marketer’s most…
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Rocket fuel is now a part of sizmek. Sizmek is the largest independent buy-side advertising platform that creates impressions…
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Founded in 2003 and present in Europe and the americas, kwanko is an international leader in cross-device performance marketing…
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We are zoomd (tsx.v: zomd | otc:zmdtf), a mobile-first, global powerhouse in performance marketing, empowering brands to scale…
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Smadex is a mobile growth platform that powers performance, direct response, and brand advertising campaigns across in-app, ctv…
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Specless’ mission is to eliminate 90% of unremarkable digital advertising by empowering the remainder to be more valuable…
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Jaduda is one of the most innovative mobile advertising & marketing providers for both agencies and direct customers on the…
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Stagelink provides digital advertising software as a service for e-commerce platforms and marketing agencies of all kinds. With…
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These are the tools you hire or license to actually run paid advertising day to day: setting up campaigns on ad networks and exchanges, managing bids and budgets, producing and testing creative, syncing audience segments, and pulling performance data back into a single view. Once in place, someone on a marketing team stops logging into six separate ad platforms and manually adjusting bids in spreadsheets, and starts working from one system that pushes campaigns out to Google, Meta, TikTok, connected TV, programmatic exchanges or app install networks, and pulls results back in a comparable format.
The trigger is usually that ad spend has outgrown what a person can manage by hand. Budgets are split across several channels with different interfaces, naming conventions and reporting definitions, so nobody can say with confidence which channel or creative actually drove a sale. Bid changes happen too late to matter, creative gets stale because producing new variants for every platform and format is slow, and the marketing team spends more time reconciling numbers across dashboards than deciding what to do with them. Agencies feel this acutely when they need to report cleanly across multiple client accounts and channels without manual exports.
Providers here split roughly by how wide versus how deep they go. Channel specialists — for search, social, video, native or mobile — go deep on one advertising surface, with tighter integration into that platform's bidding logic and formats, which suits a business whose spend is concentrated in one place. Cross-channel platforms and DSPs sit above multiple networks, giving unified budget pacing, bidding rules and reporting, at the cost of being a layer removed from each platform's native controls. Creative management tools sit slightly apart, focused on producing and testing ad variants at scale rather than media buying itself. When comparing options, look at which channels and inventory sources they actually connect to, whether pricing is a flat fee or a cut of spend, how much bidding is automated versus adjustable by hand, whether reporting resolves down to a shared attribution model or just repackages each platform's own numbers, and how much support comes with the software versus how much you're expected to run yourself.